Fai was born from a specific strategic bet made in 2022 led by Adrian Tembel, Chief Executive Partner  of Thomsons (previously Thomson Geer). A significant market gap had been identified: institutional clients in leasing, recoveries, restructuring and retirement living carried high-volume, legally complex work that traditional professional services pricing and process architecture could not serve efficiently. The expertise existed. The client relationships existed. What was missing was a new delivery vehicle: technology-enabled, expert-led, engineered for scale. TG Legal + Technology was established in July 2022 to solve that production problem for legal services specifically.

From 2022 to 2024, Fai was built. The strategic decision was to build rather than to license a commercial AI product. The reasoning was clear: AI intelligence would commoditise, but the workflow expertise encoded into an AI product would not. Build the infrastructure and the advantage compounds over time. Buy the infrastructure and the advantage belongs to the vendor.

From 2024 through 2025, Fai moved from development into production. Fai reached approximately 1,000 users across enterprise clients, Thomsons and what would become the Faculti group.

In 2026, Fai was formally established as a standalone product under Fai Technology Pty Ltd (as it is now known), offered in two tiers – Fai the AI tool and the Fai platform – operating under the same governance umbrella as Faculti Lawyers.

Thomsons, Faculti Lawyers and other enterprise clients use the product under standard client terms. Fai is a commercial product, available to enterprise and government clients seeking proprietary AI infrastructure built for institutional-scale professional work.

The bet made in 2022 has been validated by the outcomes. The bet being made now – that institutional enterprises want proprietary, Australian-hosted AI infrastructure purpose-built for their operational production problem, not generic commercial AI tools – is the next chapter.